FREE SWOT Analysis Template
MOGHQ — Operational Intelligence Series
Instructions: Print this template or fill it in digitally. Before you start, define the scope of your analysis:
- What decision are you making?
- What time horizon?
- Who is in the room?
Run Weaknesses and Threats first. Be honest. A SWOT that only tells you what you want to hear is worse than no SWOT at all.
After completing all four quadrants, cross-reference using the TOWS Matrix. [Learn how →]
┌─────────────────────────────────┬─────────────────────────────────┐
│ STRENGTHS │ WEAKNESSES │
│ (Internal — Helpful to your │ (Internal — Harmful to your │
│ objectives) │ objectives) │
│ │ │
│ What do you do better than │ What would a well-informed │
│ anyone else? │ competitor list as your │
│ │ vulnerabilities? │
│ □ Tangible assets │ □ Revenue concentration? │
│ □ Proprietary capabilities? │ □ Skill gaps? │
│ □ Brand/reputation? │ □ Process inefficiencies? │
│ □ Team/talent? │ □ Capital constraints? │
│ □ Relationships? │ □ Technology gaps? │
│ │ │
│ 1. _________________________ │ 1. _________________________ │
│ 2. _________________________ │ 2. _________________________ │
│ 3. _________________________ │ 3. _________________________ │
│ 4. _________________________ │ 4. _________________________ │
│ 5. _________________________ │ 5. _________________________ │
│ │ │
├─────────────────────────────────┼─────────────────────────────────┤
│ OPPORTUNITIES │ THREATS │
│ (External — Favorable market │ (External — Forces that could │
│ conditions you could exploit) │ undermine your strategy or │
│ │ position) │
│ │ │
│ What trends are creating │ What external forces are │
│ openings you could capture? │ already working against you? │
│ │ │
│ □ Market shifts? │ □ Competitor moves? │
│ □ Technological change? │ □ Regulatory changes? │
│ □ Regulatory shifts? │ □ Economic pressures? │
│ □ Consumer behavior changes? │ □ Supply chain risks? │
│ □ Partnership possibilities? │ □ Talent market risks? │
│ │ │
│ 1. _________________________ │ 1. _________________________ │
│ 2. _________________________ │ 2. _________________________ │
│ 3. _________________________ │ 3. _________________________ │
│ 4. _________________________ │ 4. _________________________ │
│ 5. _________________________ │ 5. _________________________ │
│ │ │
└─────────────────────────────────┴─────────────────────────────────┘
Priority Matrix — Rate Each Item
After completing all four quadrants, rate each item:
| HIGH IMPACT | LOW IMPACT | |
|---|---|---|
| HIGH LIKELIHOOD | 🔴 PRIORITY — Act within 90 days | 🟡 MONITOR — Review quarterly |
| LOW LIKELIHOOD | 🟠 BUILD CAPABILITY — If resources allow | 🟢 ACCEPT — Document and move on |
The TOWS Cross-Reference
Use this after completing the priority matrix:
| Strengths | Weaknesses | |
|---|---|---|
| Opportunities | SO: Use strengths to capture opportunities | WO: Use opportunities to fix weaknesses |
| Threats | ST: Use strengths to defend against threats | WT: Protect against threats while fixing weaknesses |
Action Items
| Priority | Item | Owner | Deadline |
|---|---|---|---|
| 1. | |||
| 2. | |||
| 3. | |||
| 4. | |||
| 5. |
Run a Deeper Analysis
This template is a starting point. For a full AI-assisted SWOT — competitive intelligence, TOWS matrix, and a 90-day execution plan — [run your MOGHQ Execution Strategy Report.]
Template by MOGHQ | Morefield Operations Group Last updated: May 2026
